How to Drive New Customers to Your Carpark.

A parking space is about more than just where to put your car for a few hours. It’s protection. It’s security. It’s about placing your trust in others. If your parking lot isn’t presented correctly, your customers will be less likely to book. Customers judge businesses based on their lots and your photos of your park may very well be the only first opinion your customer has to judge you on. So, what can you do to improve their first impression?

Presentation is key.

A brightly lit parking lot is always more inviting. If your car park is dark, it might be less inviting to customers at night, as they might see it as an opportunity for crime. Cracks and the general wear and tear of your car space are also important. The top two reasons that deter potential customers from purchasing was found to be insufficient or poor quality product imagery (61%), closely followed by inadequate product descriptions (57%).

Easy Navigation is Necessary.

Where your car park is located is important. However, not as important as the instructions and ability to access it is. When providing details in the app, make sure to be as clear and detailed as possible. A well-constructed description is made by determining the relevant information and deleting any irrelevant information.

Keep It As Clean As Possible.

Keeping your concrete clean won’t just keep it looking good. It’ll also entice customers to book with you over others. For instance, if you have rocks and gravel on your asphalt, it’s going to damage it every time someone drives over it. At the same time, you should clean off any oil. This could be a major deterral for potential customers.

Security is a Safe Bet.

There is no doubt that safety and security comes first. People search for parking lots that they can trust in. You can improve safety, simply by placing different signs and highlighting obstacles. Not only prevent drivers from damaging their vehicles but you will also gain their confidence. In addition to this, if an incident occurs, be sure to write a police report. Include a description of people, vehicles, and licence plate information. If customers know they can trust in you they will be more likely to refer you to others.

Here at Share with Oscar we offer Hotels award winning parking technology within Australia’s largest parking network. This allows clientele a frictionless way to park, with safe and secure contactless transactions via a mobile app. We also offer the general Joe to post up their personal car space.

Interested to know more?

Head to https://www.sharewithoscar.com.au/rent-my-parking-space/ to get the full details.