Rebranding: What Is It, Why Do It & How To Rebrand Your Website With Elementor

Have you ever been confronted with rebranding your website? If the answer is a resounding yes, I bet the experience wasn’t pleasant. What if there was a way to rebrand your website without all the hassle?

What is rebranding?

Rebranding is essentially a refresh for your visual guidelines. It can be either designing a completely new visual identity or improving on top of an existing one.

A more apt description for this is called “refreshing your company identity” or “modernizing your brand image”.

Mark Twain once said, “A brand is what people say about you when you are not in the room.” However, regardless of whether you’re in the office or your home playing on your Xbox, the truth is that your brand identity exists everywhere — from social media to the phone calls you receive.

Why do we need to rebrand?

Many startups go through rebranding and brand revision multiple times throughout their lifetime. This is especially true for companies that have undergone substantial growth and expansion or businesses which want to target a new audience. According to the folks over at Shopify, rebranding most often occurs due to a change in messaging.

Has your target audience changed? Does your original vision, company’s mission and values reflect that of your current brand? If you answered no, perhaps you are in need of a refresh.

Why use Elementor and What is it?

Rebranding doesn’t have to be complicated. You can use the drag and drop page builder, Elementor, to give your site a facelift on your own. It looks more professional, easier to navigate and more up-to-date. Plus, it’s also a great option if you don’t have an in-house designer at your disposal.

There are many advantages of using Elementor beyond just creating a simple website template builder tool; it’s a unique platform to help build personal and business brands over time with custom user experience and multiple blog layouts. You can select the element you want on a particular page or post and change everything from the font type to other text details including buttons, tabbed boxed content, sliders, images and more.

n summary, there are many good reasons why you should rebrand your website with Elementor. Its power, ease of use and speed make it the perfect tool for designers who need it. And with all the website Elementor themes to choose from, you’re certain to find one that fits your needs as a designer. If you haven’t tried Elementor yet, go ahead. You’ll be surprised by how easy it is to get started on Elementor and design your next project.